7 reasons to be on CORPORATEPLANNER.be
You work in the MICE sector (B2B services for meetings, incentives, conferences, events and team building) and you're looking for ways to reach your target audience. It's a fairly niche audience, which makes it hard to reach through traditional advertising channels like Facebook or Google. Adding CORPORATEPLANNER.be to your marketing mix is well worth considering, for these reasons:
1. You reach a sharply defined, professional audience of 4,500 readers
CORPORATEPLANNER.be reaches around 4,500 meeting and event planners. They aren't a broad consumer audience but professionals who specifically organise meetings, incentives, events and team building activities. Your insert lands with people who are actively looking for a venue or supplier at that very moment.
2. CORPORATEPLANNER.be has been around since 2005
For twenty years, the platform has earned the trust of meeting and event planners (demand) as well as established players in the MICE sector (supply). That kind of trust doesn't come overnight. Your insert appears in a context of trust and credibility.
3. You reach readers in two languages, Dutch and French (65%–35%)
Your insert appears in both Dutch and French, with 65% Dutch-speaking and 35% French-speaking readers. That way you reach companies in Flanders and Wallonia in one go, without having to set up two separate channels.
4. Your insert stays online for a full year and moves around
An insert on CORPORATEPLANNER.be stays online for a whole year. Spend the same budget on Facebook or Google ads and your visibility is far more fleeting and one-off. Rather than sitting in a single fixed spot, your insert appears in different places on the site and in themed sections throughout the year. That means repeated, varied visibility instead of a one-off mention that quickly fades.
5. You reach a dynamic readership of loyal and new contacts
Through the newsletter, events and social media, a core group of 4,500 planners regularly comes into contact with new content and partner offers. Joint campaigns with Tourism Marketing Group's partner companies keep the database growing all the time.
6. A link from a trusted source, relevant for both SEO and GEO
A mention on CORPORATEPLANNER.be earns you a link from an established site within your sector, which helps strengthen your own SEO. AI search tools like ChatGPT and Perplexity also search the web in real time, so that same mention can increase the chance of your name coming up when someone asks an AI tool for venue or team building advice.
7. You're part of a strong, inspiring editorial environment
More than most platforms, CORPORATEPLANNER.be is built on editorial content in which readers themselves also have their say: blog articles, interviews, packages and quizzes. Readers come for inspiration, not a "dry" search engine. An insert placed among that content is seen as more trustworthy.