Case studies: four types of advertisers | Meetings, Incentives & Events
Four advertisers, four approaches, one platform

Four advertisers, four approaches, one platform

CORPORATEPLANNER.be is an inspiration platform for anyone who organises meetings, events and team buildings. You share your content there and stay top of mind with 4,500 Belgian decision-makers all year round, in Dutch and French.

What that looks like in practice depends on what you offer. Four clients, four approaches.

Case 1 · VISITWallonia

A destination that brings its partners along

6years
85inserts
34partners

For six years, VISITWallonia has brought Walloon partners together in themed newsletters: seventeen editions, 85 inserts and 34 partners, seventeen of whom came back.

“Reaching the professional meetings and events sector in a very targeted way, both for VISITWallonia itself and for our Walloon partners.”

Sylvie Versweyveld, VISITWallonia

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Case 2 · Faculty Club Leuven

A venue that has been there from day one

20+years
13mentions

Faculty Club in Leuven has been a partner from day one, for more than twenty years, with a dedicated page per theme and thirteen newsletter mentions in recent years.

“A valuable communication channel within the meetings and events sector.”

Jorn Gielen, Faculty Club Leuven

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Case 3 · Ecco La Luna

An event organiser that goes all in on themes

15mentions
5formats

Ecco La Luna gives each team building concept its own page and its own keyword: fifteen mentions and five formats since 2023.

“A reliable partner that helps us bring our activities to the right audience.”

Geert Debusschere, Ecco La Luna

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Case 4 · Belgian Coast & City Hotels

A hotel group that spreads eleven hotels across the year

11hotels
37mentions
29newsletters

Belgian Coast & City Hotels gives each hotel its own page, with an umbrella page on top: 37 mentions in 29 newsletters since 2024.

“It brings us concrete enquiries.”

Jolien Blomme, Belgian Coast & City Hotels

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Whatever you offer, there is a format that fits. Want to be part of it from 2027?

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Interested in our rates or a tailored proposal?

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PS Also targeting the B2C leisure group market? Then add Met de Vrienden and request the CP and MdV combo sheet.

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Ludo Verhaege

Questions or more info?
Ludo Verhaege
Creative Director Online & Social Media Solutions
+32 486 48 25 41 | ludo@tourismmarketinggroup.be | www.tourismmarketinggroup.be